For the Record
Client: Verisk
Category: Print
Verisk is a B2B data analytics and risk assessment firm. The annual report is not just a financial document but also the organization’s flagship marketing collateral for the year.
Challenge
Every year, senior leadership conceives a theme that communicates Verisk’s priorities and guides the content of the report. The visual design should support the conceptual theme.
Roles and resposibilities
Art director/designer/production artist/project manager. In collaboration with the writer, I managed each project from conception to completion, including coordination with internal leaders, print vendors, photographers, and stock agencies.
2021 Verisk Annual Report
2022 Theme: Analytic Insights for Better Tomorrows — the mission statement that guided our new brand identity. This is the first annual report to feature the new logo and design system. 2022 was also the first year we used the name “Verisk.” We previously operated as “Verisk Analytics.”
2016 Verisk Analytics Annual Report
2017 Theme: Insight. This year Verisk focused our messaging on how we apply advanced analytics to proprietary data sets, providing customers with unique insights for risk management.
2015 Verisk Analytics Annual Report
2016 Theme: Distinctives. In 2016 Verisk articulated its unique competitive advantages, or “distinctives”, that provide a framework to produce the solutions that serve our customers and other stakeholders.
2012 Verisk Analytics Annual Report
2013 Theme: n+1. Verisk strives to give customers the “n+1 data set”. If a customer, a competitor, or our current data set has a certain number of elements — n — we will work to supply one more. n+1= exceeding expectations.